How to promote your small business online

Running a small business on the internet can be challenging to say the least. Of course, the costs involved are often much lesser than that of a physical store or office, but it can be harder to establish your brand and find potential customers. Luckily, there are ways that you can promote your business without spending thousands of pounds – below, we’ve rounded up a few.

  1. Start using social media

Social networking sites like Twitter and Facebook can be used to help you find more customers and establish your brand. Make sure you sign up for all of the most popular networks and post content there on a regular basis. The more you post, and the more followers you attract, the more likely you are to find success. Remember to use scheduling tools like Buffer to save time.

  1. Write content

Content marketing is one of the best ways to promote a business, so launching and regularly updating a blog makes sense. Write content that your audience will want to read and share online – think tutorials, behind the scenes updates and informational posts. By writing high-quality content on a regular basis, you’ll be able to attract new customers through a mailing list or through product signups and free trials. The possibilities with content are endless.

  1. Invest in search engine Optimization

Search engine optimisation is the process of optimising your website for search engines such as Google and Bing. If you want to be competitive online and attract free organic traffic from search engines, then you should consider paying for SEO, or learning how to master the technique and do it yourself. Muffin Marketing is one of the companies offering SEO for small businesses, so check out their packages and see how they can improve your chances of ranking high.

  1. Pay for advertising

Google AdWords and Facebook Ads are two of the most popular – and most valuable – paid ways to promote your website and business. If you have the right budget, you’ll be able to buy ad space on social networks and search engines and promote your products and services to the world. Start by finding an audience you want to attract, and then set a budget. And be sure to calculate your return on investment – there’s no point in advertising your cheapest product if you won’t be able to break even or get customers to buy more than one product.

Nobody said that promoting a business online would be easy, but with these tips, you should be able to reach out to more customers. Whatever you’re selling, good luck with your strategy!